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Getting a handle on how the spending power of those two groups translates into sales on shop floors can bring surprises. based consultancy Pao Principle, which found that the average female Chinese luxury consumer spends roughly 11% of her income on luxury handbags alone. The consultancy collected data from 356 of mainland China's elite consumers, who had purchased a luxury handbag, watch or piece of fine jewelry in the previous 12 months. With 311 participants buying handbags, Pao Principle found that the average shopper has an annual income is RMB 125,000 (US$18,380) more than three times the average RMB 39,000 (US$5,700) salary earned in Shanghai and bought two US$1,000 handbags. In contrast, female shoppers in the United States making US$150,000 or more annually spend about US$3,000 a year on handbags.                                                                                                                                                                                                                                                                                                                                




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